26. The Evolution of UX (feat. Dr. Jakob Nielsen, Co-Founder & Principal, NN/g)
NN/g UX Podcast
The Future of UX Design?
The work of design is going to be much more focused on refining designs and making them more appropriate. I'd actually like to tell you a little story from back when I worked at the phone company 30 years ago. We came up with a principle called N of 2N, which was again, another marketing person named that. But the idea was that if you need N things, you actually produce 2N, you just use twice as many. And we actually, even back then, this was optimal compared to human assignments.
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