26. The Evolution of UX (feat. Dr. Jakob Nielsen, Co-Founder & Principal, NN/g)
NN/g UX Podcast
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The Future of UX Design?
The work of design is going to be much more focused on refining designs and making them more appropriate. I'd actually like to tell you a little story from back when I worked at the phone company 30 years ago. We came up with a principle called N of 2N, which was again, another marketing person named that. But the idea was that if you need N things, you actually produce 2N, you just use twice as many. And we actually, even back then, this was optimal compared to human assignments.
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