RevOps Lab

#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

Jul 14, 2025
Lauren Silvers, GTM Programs Lead at Ironclad, shares her visionary insights into buyer-centric revenue operations. She discusses the evolving buyer behavior and the frustrations of traditional sales processes. Lauren advocates for signal-based selling and the role of AI in managing CRM hygiene. She highlights the need to reduce tool overload for reps and how operationalizing customer-verifiable outcomes can lead to remarkable pipeline increases. A masterclass on reshaping GTM strategies awaits!
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INSIGHT

Buyer-Centric RevOps Simplifies Workflows

  • Current sales tools create context switching and friction for reps, reducing productivity.
  • Buyer-centric RevOps aims to simplify workflows, reducing rep burden drastically.
INSIGHT

Modern Buyers Use AI to Educate

  • Buyers are more educated and use AI to self-educate before sales interaction.
  • Traditional sales processes frustrate modern buyers and may slow deal velocity.
ADVICE

Automate CRM Data Capture

  • Use AI to automate CRM data capture and reduce administrative burden on reps.
  • Increasing time reps spend on actual selling from 30% to 50-60% can boost productivity.
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