RevOps Lab cover image

#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

RevOps Lab

00:00

Emphasizing Buyer-Centricity in Revenue Operations

This chapter emphasizes the significance of adopting a buyer-centric approach in revenue operations, focusing on the effective interpretation of engagement signals by sales teams. It also addresses the challenges account executives face and advocates for a culture of trust and autonomy to improve sales efficiency.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app