Lauren Silvers

Lauren Silvers, GTM Programs Lead at Ironclad, shares her visionary insights into buyer-centric revenue operations. She discusses the evolving buyer behavior and the frustrations of traditional sales processes. Lauren advocates for signal-based selling and the role of AI in managing CRM hygiene. She highlights the need to reduce tool overload for reps and how operationalizing customer-verifiable outcomes can lead to remarkable pipeline increases. A masterclass on reshaping GTM strategies awaits!