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#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

RevOps Lab

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Transforming Revenue Operations with AI

This chapter explores the shift towards a buyer-centric approach in revenue operations, emphasizing the role of machine learning in enhancing sales processes. It delves into customer verifiable outcomes (CVOs) and how AI can improve opportunity management and communication with prospects. The speakers discuss the necessity of moving away from outdated systems to create more effective workflows that empower sales teams.

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