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#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

RevOps Lab

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Transforming RevOps: Embracing AI for Buyer-Centric Strategies

This chapter explores the shift towards a more buyer-centric Revenue Operations approach, highlighting how AI can enhance sales and marketing adaptability to meet changing buyer demands. It discusses the limitations of traditional seller-centric processes and advocates for leveraging AI tools to streamline workflows and improve customer engagement.

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