SwitchedOn Australia Why the energy transition needs consumers to love electricity
Oct 27, 2024
Devrim Celal, Chief Marketing and Flexibility Officer at Kraken, offers insights into the pivotal role of consumer trust in the energy transition. He discusses how Octopus Energy Group has become a leader in green energy by sharing innovative technologies like Kraken. The conversation highlights the need for incentives to engage consumers in balancing electricity supply and demand. Celal also emphasizes the importance of flexible electric vehicle charging and personalized energy services for enhancing consumer satisfaction and participation in a sustainable electricity system.
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Octopus as Demo Client
- Octopus Energy was initially created as a demonstrator client for Kraken.
- This allowed Kraken to showcase its capabilities and paved the way for its growth.
Decentralized Energy
- The energy system is becoming decentralized due to renewable generation like rooftop solar.
- This shift requires new technologies to manage bidirectional energy flow and intermittency.
Consumer Involvement is Key
- Consumer involvement is crucial for the energy transition's success.
- The increasing number of consumer-owned energy devices necessitates new systems to incentivize consumer participation in balancing electricity supply and demand.