Why the energy transition needs consumers to love electricity
SwitchedOn Australia
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Empowering the Energy Transition
This chapter explores the rapid growth of a prominent energy company in heat pump production and retail electricity services, emphasizing its role in the renewable energy landscape. It discusses the unique strategies employed, such as sharing innovative technology like Kraken with competitors, to promote widespread adoption of low-carbon solutions. Additionally, the chapter highlights the evolving relationship between consumers and energy providers, stressing the importance of trust and engagement in successfully navigating the energy transition.
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