My First Million Rich Roll: How A Vegan Ultra-endurance Athlete Created A Business On Personal Transformation
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Jul 20, 2022 
In this engaging conversation, Rich Roll, a vegan ultra-endurance athlete and entrepreneur, shares his inspiring journey from an entertainment lawyer battling personal demons to becoming a successful wellness advocate. He dives into the art of storytelling, emphasizing vulnerability and authenticity in connecting with audiences. Rich reveals strategies for growing a podcast and discusses diverse revenue streams, including cookbooks. His insights on finding purpose through personal transformation and the impact of mentorship make for a thought-provoking listen.
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Rich Roll's Transformation
- Rich Roll, at 40, shifted from an overweight entertainment lawyer to a vegan ultra-endurance athlete.
- This transformation involved overcoming addiction and embracing a plant-based lifestyle.
Early Podcast Adoption
- Rich Roll leveraged his passion for podcasts and the lack of competition in the early days to build a platform.
- This allowed him to establish an audience before monetization was even a consideration.
YouTube vs. Audio
- Rich Roll's YouTube channel has outlier videos with millions of views, like interviews with Andrew Huberman and David Goggins.
- However, most of his audience still consumes his content through audio platforms like Apple Podcasts.
