MarTech Podcast ™ // Marketing + Technology = Business Growth Bridging The Gap Between Marketing & Sales
Jun 26, 2024
Jennifer McAdams, CMO at Xactly, discusses aligning sales and marketing teams. She emphasizes the importance of communication and qualitative indicators, tools like Chorus and SixSense, and using AI for sales forecasting. The episode explores developing an account scoring algorithm with human involvement and the benefits of AI in deal closure.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Aligning Sales and Marketing Teams with Technology Tools
02:07 • 10min
Developing an Account Scoring Algorithm with Human Involvement
12:37 • 2min
Exploring the Use of AI in Sales Forecasting and Deal Closure
14:28 • 5min
Connecting with the CMO of Chief Outsiders and Podcast Information
19:00 • 2min