Jennifer McAdams
Chief Marketing Officer at Xactly
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Jun 26, 2024 • 20min
Bridging The Gap Between Marketing & Sales
Jennifer McAdams, CMO at Xactly, discusses aligning sales and marketing teams. She emphasizes the importance of communication and qualitative indicators, tools like Chorus and SixSense, and using AI for sales forecasting. The episode explores developing an account scoring algorithm with human involvement and the benefits of AI in deal closure.
