5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Bridging The Gap Between Marketing & Sales

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Exploring the Use of AI in Sales Forecasting and Deal Closure

Exploring the benefits of using AI for sales forecasting, comparing its accuracy with human predictions, and discussing the effectiveness of the Clary tool. The chapter emphasizes the significance of data hygiene, machine learning, historical data sets, and involving sellers in the implementation of AI.

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