
Bridging The Gap Between Marketing & Sales
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Exploring the Use of AI in Sales Forecasting and Deal Closure
Exploring the benefits of using AI for sales forecasting, comparing its accuracy with human predictions, and discussing the effectiveness of the Clary tool. The chapter emphasizes the significance of data hygiene, machine learning, historical data sets, and involving sellers in the implementation of AI.
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