Bridging The Gap Between Marketing & Sales
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Aligning Sales and Marketing Teams with Technology Tools
The chapter delves into the significance of aligning sales and marketing teams to enhance revenue generation, citing examples of indicators like communication gaps and varying conversion rates. It highlights the importance of qualitative indicators for detecting misalignment and the role of technology tools like Chorus, SixSense, and sales forecasting tools in harmonizing marketing and sales strategies.
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