Is the Era of Free Returns Over?

Amit Sharma, the founder and CEO of Narvar, discusses the challenges of offering free returns and whether retailers can afford them. They explore the evolution of online returns, the value proposition of companies, and the future of returns in a changing economic landscape. They argue for a more transparent conversation about return costs and propose that customers should bear the cost to create a fairer system. The chapter also shares valuable insights from their experiences at Apple and Walmart.