Challenges of Returns and the Value Proposition of Companies

Amit Sharma is the founder and CEO of Narvar. Narvar works with companies such as Sephora, Lululemon and Home Depot to manage the post-purchase phase of online shopping — tracking, alerts and returns. Around 10 percent of online purchases are returned and every return cuts into retailers’ profits.

Amit’s problem is this: consumers have learned to love free returns, but can retailers afford them?

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