Business Wars Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3
Dec 29, 2021
In the 1940s, Forrest Mars plans to revolutionize the candy industry with a bold idea that could rival Hershey. As Mars seeks to launch M&Ms amidst wartime, Hershey grapples with the loss of founder Milton Hershey and missed opportunities. Contrasting fortunes unfold in the candy landscape, with M&M's innovation clashing against Hershey's missteps. The rivalry intensifies as family dynamics come into play and strategic acquisitions shift the balance. Don't miss the gripping tale of survival that threads through this candy-coated saga!
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Mars and Hershey's Early Relationship
- Frank Mars built Mars into America's second-biggest candy bar maker using Snickers and Milky Way.
- He relied on Hershey as his chocolate supplier, establishing a peaceful coexistence.
Hershey's Missed Opportunity in Europe
- During World War II, Hershey's chocolate bars became a symbol of liberation in Europe.
- Despite this newfound popularity, Hershey decided not to expand into the European market.
Forrest Mars and Bruce Murray's Fallout
- Forrest Mars humiliated Bruce Murray over declining M&M sales after the war.
- This led to a physical altercation and Murray's eventual departure from the company.