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Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3

Business Wars

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Family Ties and Corporate Takeover

This chapter explores the complex dynamics between Forrest Mars and his half-sister Patricia as they navigate family and business tensions in 1964. With Patricia's health decline leading to significant changes in ownership, Forrest embarks on a transformative journey to position the Mars company against Hershey.

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