
Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3
Business Wars
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The Sweet Struggles of Candy Giants
This chapter explores the competitive dynamics of the 1950s candy industry, focusing on M&M's rise and Hershey's missteps with Hersheyettes. It concludes with Hershey's strategic acquisition efforts of Reese's to bolster its market presence amidst significant competition.
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