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Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3

Business Wars

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Contrasting Fortunes: Hershey's Hesitation and M&M's Reinvention

This chapter explores the differing journeys of Hershey's and M&M's in the aftermath of WWII, highlighting Hershey's reluctance to seize new opportunities despite its popularity, and M&M's strategic rebranding efforts to overcome management turmoil and regain market share.

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