

Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2
Dec 22, 2023
Behavioral science expert in branding, Chloé Nwangwu, discusses the advanced components of behavioral science in branding, including brand positioning, design mapping protocol, and real-world applications. They explore the impact of narrative and sequential chain of motivations, the challenges of using data for branding, the significance of context, categorizing people based on motivations, utilizing network analysis for behavior change, building a technology tool for analyzing podcast guests, and insights on social media and aging.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Challenges of Putting Data into Action for Branding
01:49 • 4min
The Significance of Context and Behavioral Science
05:42 • 11min
Categorizing People and Sequential Chain of Motivations
16:40 • 8min
Using Network Analysis for Behavior Change
24:42 • 12min
Building a Technology Tool for Analyzing Podcast Guests
36:36 • 15min
Insights, Social Media, and Aging: A Sponsor's Solution
51:58 • 4min