The Unmistakable Creative Podcast

Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2

Dec 22, 2023
Behavioral science expert in branding, Chloé Nwangwu, discusses the advanced components of behavioral science in branding, including brand positioning, design mapping protocol, and real-world applications. They explore the impact of narrative and sequential chain of motivations, the challenges of using data for branding, the significance of context, categorizing people based on motivations, utilizing network analysis for behavior change, building a technology tool for analyzing podcast guests, and insights on social media and aging.
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