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Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2

The Unmistakable Creative Podcast

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Introduction

This chapter explores the organization of groups based on motivations and discusses the impact of narrative and sequential chain of motivations. The speaker also delves into their understanding of how the brain works, behavior, and cognitive biases to determine the best way to frame their message.

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