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Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2

The Unmistakable Creative Podcast

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Categorizing People and Sequential Chain of Motivations

The speakers discuss the process of categorizing people based on their motivations and explain how this analysis helps determine the type of person needed to achieve certain goals. They also touch upon the next level of contextual analysis involving exploring individuals' resources.

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