Chloé Nwangwu
A public speaker and brand consultant with a unique blend of expertise in tech, digital media, design, and conflict mediation.
Best podcasts with Chloé Nwangwu
Ranked by the Snipd community
Dec 21, 2023 • 55min
Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 1
Chloé Nwangwu, a brand consultant with expertise in tech and conflict mediation, discusses engineering visibility in branding, using brain and behavioral science. Topics include the challenges faced by underdogs in high-stakes environments, strategies for creating behavior change, and the importance of visibility and impression management in branding.
Dec 22, 2023 • 45min
Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2
Behavioral science expert in branding, Chloé Nwangwu, discusses the advanced components of behavioral science in branding, including brand positioning, design mapping protocol, and real-world applications. They explore the impact of narrative and sequential chain of motivations, the challenges of using data for branding, the significance of context, categorizing people based on motivations, utilizing network analysis for behavior change, building a technology tool for analyzing podcast guests, and insights on social media and aging.
