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Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2

The Unmistakable Creative Podcast

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Challenges of Putting Data into Action for Branding

Exploring the obstacles in leveraging gathered data for branding, including outdated models, the limitations of Niching, and the need to focus on motivational drivers and environmental factors.

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