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E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
Jun 26, 2024
Guest Sarah Carusona discusses navigating the agency landscape, segmenting advertising strategies, challenges in measuring customer acquisition costs, utilizing data warehouses, tracking and attributing customer data, power law distribution of customer behavior, TV and influencer marketing, and understanding the media mix.
01:02:55
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Quick takeaways
- Utilizing ERP systems like Fulfil streamlines accounting and inventory management for efficient operations.
- Sarah Carisona's diverse background showcases adaptability in managing growth strategies and media across digital platforms.
Deep dives
Utilizing a Comprehensive ERP System for Efficient Inventory Management and Order Processing
Utilizing an ERP system like Fulfill is crucial for businesses dealing with multiple inventory sources and complex order processing. It streamlines accounting procedures, manages different inventory sources effectively, and ensures smooth operations without needing excessive manual involvement. NetSuite stands as a popular ERP system but may not offer the same level of satisfaction as Fulfill.
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