OPERATORS

E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona

Jun 26, 2024

Guest Sarah Carusona discusses navigating the agency landscape, segmenting advertising strategies, challenges in measuring customer acquisition costs, utilizing data warehouses, tracking and attributing customer data, power law distribution of customer behavior, TV and influencer marketing, and understanding the media mix.

01:02:55

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Episode guests

Sarah Carusona

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Utilizing ERP systems like Fulfil streamlines accounting and inventory management for efficient operations.

Sarah Carisona's diverse background showcases adaptability in managing growth strategies and media across digital platforms.

Diversifying marketing strategies through TV ads, influencers, and media mix optimization maximizes brand exposure.

Deep dives

Utilizing a Comprehensive ERP System for Efficient Inventory Management and Order Processing

Utilizing an ERP system like Fulfill is crucial for businesses dealing with multiple inventory sources and complex order processing. It streamlines accounting procedures, manages different inventory sources effectively, and ensures smooth operations without needing excessive manual involvement. NetSuite stands as a popular ERP system but may not offer the same level of satisfaction as Fulfill.

Success through Coaching Trees

01:15

Adapting Growth Strategies with Company Evolution

01:05

Intro

3min

Career Trajectory and Marketing Experience

5min

Exploring Unique Journeys and Agency Hiring Strategies in the Industry

4min

Evolving Business Strategies in Fulfillment and Media Buying

13min

Discussion on Northbeam support and Advertising Strategy Segmentation

4min

Exploring Customer Acquisition Cost and Data Analysis in Marketing Strategies

10min

Analyzing Consumer Behavior and Marketing Strategies

24min

00:00 Introduction

08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce

14:51 Segmenting Advertising Strategies for New and Returning Customers

24:21 Challenges in Measuring Customer Acquisition Costs

27:08 Utilizing Data Warehouses and Technologies for Customer Analysis

31:51 Tracking and Attributing Customer Data

41:18 The Power Law Distribution of Customer Behavior

49:26 TV and Influencer Marketing as Awareness Plays

54:31 Understanding the Media Mix and Targeting the Core Group of Customers

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OPERATORS

E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Utilizing a Comprehensive ERP System for Efficient Inventory Management and Order Processing

Sarah Carisona's Unique Career Trajectory and Digital Marketing Expertise

Innovative Approach Towards Fragmented Inventory Management and ERPs

Navigating Influencer Marketing, TV Advertising, and Media Mix Optimization

Strategic Allocation of Marketing Spend and Targeted Audience Engagement

Success through Coaching Trees

Adapting Growth Strategies with Company Evolution

Remember Everything You Learn from Podcasts