Guest Sarah Carusona discusses navigating the agency landscape, segmenting advertising strategies, challenges in measuring customer acquisition costs, utilizing data warehouses, tracking and attributing customer data, power law distribution of customer behavior, TV and influencer marketing, and understanding the media mix.

Sarah Carusona, a growth expert with a rich background in brands like Olukai and Alpha Lion, shares her insights on using a mathematical model to drive growth. She discusses the power of last-touch attribution in understanding consumer behavior and the significance of aligning business goals with clear metrics. Sarah emphasizes the importance of balancing new and repeat orders, as well as utilizing organic video strategies for brand recall. Listen for her tips on Q4 planning and leveraging various channels to increase marketing effectiveness.

Former Head of Growth at Olakai, Sarah Carusona, shares insights on omni-channel marketing, content strategy, and managing brand-agency relationships. Learn about developing a mathematical model for media channel effectiveness, the value of content in brand building, and tips for maximizing ROI. Tune in for actionable insights to elevate your DTC marketing strategies.