Sarah Carusona
Founder of BA Commerce and growth operator who embeds trained operators into DTC brands to own strategy and execution, specializing in scaling high-seven to low-eight-figure ecommerce businesses.
Top 3 podcasts with Sarah Carusona
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Jun 26, 2024 • 1h 3min
E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
Guest Sarah Carusona discusses navigating the agency landscape, segmenting advertising strategies, challenges in measuring customer acquisition costs, utilizing data warehouses, tracking and attributing customer data, power law distribution of customer behavior, TV and influencer marketing, and understanding the media mix.
Oct 14, 2024 • 27min
Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion
Sarah Carusona, a growth expert with a rich background in brands like Olukai and Alpha Lion, shares her insights on using a mathematical model to drive growth. She discusses the power of last-touch attribution in understanding consumer behavior and the significance of aligning business goals with clear metrics. Sarah emphasizes the importance of balancing new and repeat orders, as well as utilizing organic video strategies for brand recall. Listen for her tips on Q4 planning and leveraging various channels to increase marketing effectiveness.
Dec 8, 2025 • 30min
Ep 566: What to Fix First: Growth Metrics Every 7-Figure Brand Needs to Track with Sarah Carusona
In this episode, Sarah Carusona, founder of BA Commerce and a growth operator, shares insights on scaling ecommerce brands. She discusses the limitations of fractional CMOs and introduces her unique growth operator model. Key metrics like contribution margin and LTV are highlighted as crucial for brand evaluations. Sarah also reveals her tiered influencer program that ties pay to performance, emphasizing the importance of organic content in driving growth. Tune in for fresh strategies to streamline your brand's growth journey!
