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13min chapter
E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
OPERATORS
Evolving Business Strategies in Fulfillment and Media Buying
The chapter explores the changing dynamics in businesses through the lens of fulfillment and media buying, discussing the shifts from internal to outsourced processes and back in-house as companies grow. It also touches upon the significance of motivation and work ethic in media buyers, challenges faced by brands and agencies in managing expectations, and the decision-making process behind transitioning to a fractional CMO role.
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