E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
OPERATORS
Exploring Customer Acquisition Cost and Data Analysis in Marketing Strategies
The chapter discusses variations of customer acquisition cost (CAC) such as customer re-acquisition cost (CRAC) and new customer acquisition cost (NCAC). It also touches on challenges in tracking customer data post iOS 14 changes, building a data warehouse, leveraging different data sources like Shopify and Amazon, and improving marketing efficacy in physical retail compared to digital sales.
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