

What Your Customer Can't Tell You - Melina Palmer
Sep 22, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 3min
What Your Customer Wants and Can't Tell You
02:57 • 2min
What Is Anchoring?
05:20 • 2min
Are There More or Less Than Ten Million Penguins in Antarctica?
07:32 • 2min
Do We Lead With Our Most Expensive Product?
09:53 • 2min
What Is Priming?
12:21 • 2min
What Kind of Words Can Be Priming Leather?
14:26 • 2min
Using Social Proof in Marketing?
16:23 • 5min
How to Frame a Message to Make a Difference
20:53 • 2min
Building Trust on the Web
23:09 • 2min
Can You Apply the Lessons Learned From the Book to Menus?
25:00 • 4min
What's Keeping People From Doing the Thing They Want to Do Right Now?
28:56 • 2min
Marketing Tests - What Are the Basics?
30:55 • 2min
Keeping It Small With What You're Testing
32:55 • 2min
The Brainy Business Podcast, Slash a O C.
34:32 • 2min