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The Agents of Change Digital Marketing Podcast chevron_right

What Your Customer Can't Tell You - Melina Palmer

Sep 22, 2021
36:42
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1
Introduction
00:00 • 3min
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2
What Your Customer Wants and Can't Tell You
02:57 • 2min
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3
What Is Anchoring?
05:20 • 2min
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4
Are There More or Less Than Ten Million Penguins in Antarctica?
07:32 • 2min
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5
Do We Lead With Our Most Expensive Product?
09:53 • 2min
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6
What Is Priming?
12:21 • 2min
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7
What Kind of Words Can Be Priming Leather?
14:26 • 2min
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8
Using Social Proof in Marketing?
16:23 • 5min
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9
How to Frame a Message to Make a Difference
20:53 • 2min
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10
Building Trust on the Web
23:09 • 2min
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11
Can You Apply the Lessons Learned From the Book to Menus?
25:00 • 4min
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12
What's Keeping People From Doing the Thing They Want to Do Right Now?
28:56 • 2min
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13
Marketing Tests - What Are the Basics?
30:55 • 2min
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14
Keeping It Small With What You're Testing
32:55 • 2min
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15
The Brainy Business Podcast, Slash a O C.
34:32 • 2min
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Your customers and prospects buy--or don't buy--for reasons they themselves don't always understand. In this episode, we speak with behavioral economics consultant Melina Palmer.

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