Can You Apply the Lessons Learned From the Book to Menus?

The way that you present the information makes a difference in what people are going to choose. And so if you look at when you go into a restaurant, if you they were to put everything alphabetically tes say, that would be a horrible experience. You want to put like items together to help as are making kind of micro decisions along the way. So we humans make 35 thousand decisions every single day. It's a lot going on. When you're setting things up within your business, looking at those littlemicro choice points and how you can be incorporating these behavior economic concepts at each of those can really make a difference. This one, you know what? Bringing our herding back in