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What Your Customer Can't Tell You - Melina Palmer

The Agents of Change Digital Marketing Podcast

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Keeping It Small With What You're Testing

Don't get hung up on feeling like you have to test everything. You want to test early, test often, but test the right things so that you're not just wasting a bunch of time. And then once you get those winds on small things, it can also help you to advocate to be able to do bigger research projects and things that are incorporating some of these concepts. But if you start too big, and then you're not able to do anything,. It just can be failed before it starts.

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