What Is Anchoring?

Ait Yas: One of my favorite concepts that you talk about, which i've talked about internally here at flight, is is anchoring. A study found there was a 38 % increase in sales when the number 18 was used instead of the word them. And because it's so much higher than what we would normally think of when buying a snicker spar, just really kind of breaks through the brain in a different way to something like zero.