Fashion People The End of Leggings?
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Aug 26, 2025 In a captivating discussion, Sarah Shapiro, Puck's retail correspondent and expert on the activewear market, dives into the evolving landscape of workout fashion. She highlights the decline of leggings' popularity and the rise of versatile styles like those from Alo and Vuori. Sarah elaborates on Lululemon's recent challenges and innovations, revealing how consumer preferences are shifting towards comfort and unique materials. Plus, she touches on brand strategies and the trend of athleisure influenced by cultural shifts, making this a must-listen for fashion enthusiasts.
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Activewear Is Diversifying Beyond Leggings
- Edited found leggings fell below 50% of activewear assortments, signaling diversification.
- Brands now add dresses, trousers and skirts to broaden activewear beyond leggings.
Outdoor Voices Shifted Athleisure Into Fashion
- Outdoor Voices drove early trend shifts with colorblock leggings and the exercise dress.
- Their innovations helped normalize wearing activewear off-the-court and as everyday fashion.
Fabric Names Became The Brand Differentiator
- Brands market proprietary fabric names to communicate feel and function to shoppers.
- Material branding (Align, Dreamknit, Airlift) became a primary differentiator for leggings.