The Rise of Viori and the Evolution of Athleisure

This chapter explores the growing appeal of Viori, a brand that has shifted from men's athleisure to gaining popularity among sports parents. It examines strategic partnerships with athletes and the influence of college sports figures, while critiquing the authenticity of sports discussions. Additionally, the chapter highlights trends in athleisure, the emergence of niche brands, and the cultural shifts shaping contemporary fashion.