Trends in Activewear: Evolution and Innovation

This chapter explores the shifting dynamics of the activewear market, spotlighting key brands like Viore, Aloe, and Lululemon. The hosts discuss the decline of leggings in popularity, the rise of versatile styles, and the impact of unique materials and innovative marketing strategies on consumer preferences. The conversation highlights the need for brands to diversify their offerings and adapt to changing fashion trends and consumer demands.