The End of Leggings?
Fashion People
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The Rise of Aloe: Trendy Activewear in Urban Fashion
This chapter explores Aloe's ascent in the athleisure market, especially in stylish cities like Miami, where its coordinated sets have gained traction. It contrasts Aloe with other brands like Lululemon, showcasing its fashion-forward offerings, diverse products, and the endorsement from NFL star Joe Burrow.
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