Sarah Shapiro

In a captivating discussion, Sarah Shapiro, Puck's retail correspondent and expert on the activewear market, dives into the evolving landscape of workout fashion. She highlights the decline of leggings' popularity and the rise of versatile styles like those from Alo and Vuori. Sarah elaborates on Lululemon's recent challenges and innovations, revealing how consumer preferences are shifting towards comfort and unique materials. Plus, she touches on brand strategies and the trend of athleisure influenced by cultural shifts, making this a must-listen for fashion enthusiasts.

Sarah Shapiro, Puck's fresh retail correspondent, dives into the thrilling chaos of affiliate marketing and influencer commerce. She highlights the fierce competition between LTK and the newcomer ShopMy, illustrating their contrasting cultures and visions. The conversation covers the rise of influencer marketing over traditional celebrities and its transformative effect on retail. Shapiro also discusses the shift toward quality-driven shopping experiences, reshaping the dynamics of the luxury market. It's an engaging exploration of modern retail's evolution!

Sarah Shapiro, Puck’s retail correspondent, dives into the future of fashion retail and beauty. She discusses the shifting landscape of mall brands and recent luxury price hikes, alongside consumer reactions. The conversation highlights notable changes at Chanel and ongoing trends in fashion mergers and acquisitions. Lauren and Sarah even share their holiday shopping experiences, primarily focusing on their newfound love for t-shirts. Expect insights and predictions about the evolving consumer preferences as they navigate 2025.