Fashion People Resale Fever
Sep 26, 2025
Join Kristen Naiman, Chief Brand Officer of The RealReal and resale advocate, Marissa Meltzer, writer and author with a flair for secondary markets, and Sarah Shapiro, Puck's retail correspondent, as they dive into the thriving world of fashion resale. They discuss how the secondhand market reshapes luxury shopping, the allure of vintage, and the impact of Gen Z's shopping habits. The guests explore the challenges and opportunities for brands in this new paradigm, emphasizing the need for innovative strategies in the ever-evolving retail landscape.
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Resale As A Scaled, Timeless Behavior
- Kristen says resale is both a personal passion and a systemic future for shopping.
- She frames resale as a scaled reinvention of an ancient behavior that reshapes consumption.
Secondhand As Used-Car Logic
- Sarah compares resale to buying a used car to explain depreciation and shopper logic.
- She says buying secondhand avoids the biggest initial depreciation hit of new purchases.
Brands Lose Direct Value In Consignment
- Sarah points out consignment severs the brand's ongoing customer relationship and capture of resale value.
- She notes brands earn once on primary sales while resale platforms repeatedly monetize the same item.
