The Learning Leader Show With Ryan Hawk

133: John Ruhlin – Giftology: Radical Generosity Is Your Secret Weapon

Jun 15, 2016
John Ruhlin, founder of The Ruhlin Group and author of Giftology, shares insights on the transformative power of thoughtful gift-giving. He emphasizes prioritizing the recipient’s feelings over mere promotional gestures, showcasing the emotional impact of personalized gifts through captivating anecdotes. The discussion includes unique employee benefits like house cleaning services to boost morale, and the importance of genuine generosity in both personal and professional spheres. Learn how intentional gifting can deepen relationships and drive business success.
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ANECDOTE

Recipient-Focused Gifts Win Hearts

  • John explains gifts must be recipient-focused and not branded self-promotion.
  • He compares branded gifts in business to putting your logo on a wedding present, which feels tacky.
ANECDOTE

A Perfect Playbook Execution

  • John tells a recent story where a guest sent personalized gifts to his wife, kids, assistant and him while he was traveling.
  • The timing and inner-circle care executed John's own playbook and deeply impressed his family.
ADVICE

Build A Consistent Thank-You System

  • Do create a repeatable plan to show gratitude instead of relying on sporadic gestures.
  • Outsource logistics but keep an internal personal component to maintain authenticity.
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