Idea to Startup

Testing a Startup Idea Live, Part 2: An Organizing Principle and A Structure to Move Fast

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Apr 19, 2023
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ANECDOTE

24's Organizing Principle Success

  • The TV show 24 was successful because it had a clear organizing principle: it happened in real time over 24 hours.
  • This principle made the show easy to describe, discuss, and share, building a niche audience that grew immensely.
INSIGHT

Organizing Principle Importance

  • Early startup days need a clear organizing principle to avoid scattered, random activities.
  • Lack of structure leads founders to stop, pivot, or flounder without building momentum.
INSIGHT

Speed as Organizing Principle

  • Speed is the best organizing principle for an idea-stage startup.
  • Rapid iteration enables fast feedback and momentum, essential to survive long feedback loops and compound benefits.
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