When humans have conviction in a plan, they outperform their spot on the bell curve. Conviction for a startup founder is trickier than a marathon runner. It's hard to have conviction when most of the things you try aren't going to work and you've got incomplete information at every turn.
Today is week two of testing out a startup idea live on the show. We're pushing and pulling on the chronic pain idea, setting up the system to get interactions with customers and establishing our organizing principle for the first phase of the business: speed.