24's organizing principle was that it happened over 24 hours in real time. Everything revolved around this decision and the decision made every subsequent decision easier. An organizing principle allows people to do hard things. Most entrepreneurs don't have one, which leads to a floundering of random activities.
Today is week two of testing out a startup idea live on the show. We're pushing and pulling on the chronic pain idea, setting up the system to get interactions with customers and establishing our organizing principle for the first phase of the business: speed.