Business of Software Podcast Ep 27: Say No With Confidence (with Bruce McCarthy)
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Jul 21, 2020 In this engaging discussion, Bruce McCarthy, founder of Product Culture and author of "Product Roadmaps Relaunched," shares his expertise in product management. He emphasizes the importance of saying no to good ideas to focus on the truly impactful ones. Bruce introduces prioritization frameworks like the Kano model, highlighting the balance between feasibility, desirability, and viability in product development. He also delves into strategic integration of customer feedback and social media, and the necessity of collaboration in team dynamics for effective decision-making.
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Prioritize by Saying No
- Prioritization is about saying no to most good ideas because you can't do everything.
- Focus only on the truly great ideas that will make the biggest difference.
Limit Tasks to Boost Output
- Multitasking beyond two tasks reduces productivity dramatically.
- Teams working on more than three simultaneous tasks produce less output than focusing on fewer tasks.
Finish Tasks Fully
- Complete one or two key tasks fully before moving on to others.
- Partial progress on many things yields zero value; focus ruthlessly to deliver.
