Bruce McCarthy

Itamar Gilad, a former product leader at Gmail, YouTube, and Microsoft, joins Bruce McCarthy, an expert in product roadmapping, to challenge conventional views on roadmaps. They discuss the pitfalls of output-based approaches, advocating for flexible, outcome-driven roadmaps. With insights on the GIST framework, they emphasize the necessity of collaboration and effective communication in product development. The conversation also touches on stakeholder management and the importance of user engagement in crafting meaningful, high-impact products.

In this engaging discussion, Bruce McCarthy, author of 'Product Roadmaps Relaunched' and 'Aligned: Stakeholder Management for Product Leaders', shares his extensive expertise on managing stakeholders. He highlights the vital role of OKRs in fostering alignment and collaboration across teams. Bruce shares real-world examples showcasing the consequences of misalignment. He also provides practical tips for decision-making, emphasizing empathy in conflict resolution and the importance of defining roles within organizations for effective governance.

Bruce McCarthy and Melissa Appel, the co-authors of 'Aligned: Stakeholder Management for Product Leaders,' delve into the complexities of managing stakeholders. They discuss the significance of understanding organizational structures and power dynamics. Practical tools like the 'stakeholder canvas' and effective communication strategies are highlighted for building rapport. The duo emphasizes collaboration and viewing stakeholders as partners, enhancing product roadmapping and fostering trust through openness. Get ready to transform your stakeholder management approach!