Scandinavian Product Podcast cover image

Scandinavian Product Podcast

#13 How to manage stakeholders and foster alignment | Bruce McCarthy, author of Product Roadmaps Relaunched and Aligned

Jul 29, 2024
In this engaging discussion, Bruce McCarthy, author of 'Product Roadmaps Relaunched' and 'Aligned: Stakeholder Management for Product Leaders', shares his extensive expertise on managing stakeholders. He highlights the vital role of OKRs in fostering alignment and collaboration across teams. Bruce shares real-world examples showcasing the consequences of misalignment. He also provides practical tips for decision-making, emphasizing empathy in conflict resolution and the importance of defining roles within organizations for effective governance.
53:08

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Effective stakeholder management requires empathy and understanding of their challenges to foster alignment and collaboration.
  • Using OKRs to establish shared objectives can prevent conflicting agendas and enhance overall business productivity across teams.

Deep dives

Viewing Stakeholders as Customers

Understanding the dynamics of stakeholder management is crucial for product leaders. Stakeholders should be approached similarly to customers, meaning their needs and problems should be prioritized to shape valuable solutions. Instead of focusing solely on promoting a product's strengths, leaders must convey empathy and a deep understanding of stakeholders' challenges. This shift in perspective fosters alignment and enhances the likelihood of successful collaboration across departments.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner