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Mastering Stakeholder Management as a Product Manager / Product Leader
Aug 15, 2024
Bruce McCarthy and Melissa Appel, the co-authors of 'Aligned: Stakeholder Management for Product Leaders,' delve into the complexities of managing stakeholders. They discuss the significance of understanding organizational structures and power dynamics. Practical tools like the 'stakeholder canvas' and effective communication strategies are highlighted for building rapport. The duo emphasizes collaboration and viewing stakeholders as partners, enhancing product roadmapping and fostering trust through openness. Get ready to transform your stakeholder management approach!
46:23
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Quick takeaways
- Understanding organizational structures and informal power dynamics is essential for effective stakeholder engagement and communication.
- Building trust with stakeholders requires proactive communication and demonstrating ownership beyond just task execution for long-term success.
Deep dives
Understanding Organizational Structure for Better Stakeholder Engagement
A thorough understanding of an organization’s structure is crucial for identifying and interacting effectively with stakeholders. Product leaders should recognize the complexities of organizational charts, noting that informal power dynamics often exist beyond official titles. For instance, an individual's influence may surpass that of their title, such as a strategic advisor who can sway upper management decisions. To navigate these complexities, creating a personalized influence org chart called the 'stakeholder canvas' can help product managers keep track of stakeholders’ interests and agendas, ensuring better alignment and communication.
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