Melissa Appel

Bruce McCarthy and Melissa Appel, the co-authors of 'Aligned: Stakeholder Management for Product Leaders,' delve into the complexities of managing stakeholders. They discuss the significance of understanding organizational structures and power dynamics. Practical tools like the 'stakeholder canvas' and effective communication strategies are highlighted for building rapport. The duo emphasizes collaboration and viewing stakeholders as partners, enhancing product roadmapping and fostering trust through openness. Get ready to transform your stakeholder management approach!