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Ep 27: Say No With Confidence (with Bruce McCarthy)

Business of Software Podcast

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Defining Business Objectives for Growth

This chapter explores the intricacies of establishing clear business objectives that align with scalability and revenue generation. It emphasizes the need to translate broad transformational ideas into actionable goals while utilizing frameworks for prioritization and resource allocation. Through examples and practical strategies, the discussion highlights the importance of collaboration, stakeholder engagement, and validating assumptions in the decision-making process.

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