Best of the Spectator

Table Talk: Julian Metcalfe, founder of Itsu

Nov 19, 2024
Julian Metcalfe, a British entrepreneur known for founding Itsu and Pret a Manger, shares his culinary journey. He discusses the impact of his Ukrainian mother on his food philosophy. Julian explains why he launched Itsu, positioning it as a competitor to Pret, and predicts the future of the grab-and-go market. He also reveals his love for uni, describing it as the ultimate comfort food, and shares humorous anecdotes reflecting on his culinary adventures and the evolving sushi scene in London.
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