Table Talk: Julian Metcalfe, founder of Itsu
Best of the Spectator
00:00
From Students to Sandwiches: The Birth of an Icon
This chapter explores the origins of a delicatessen in London, founded by university students with a passion for food. It recounts their journey from envisioning a business inspired by vibrant food cultures to overcoming early challenges like funding, food waste, and labor-intensive preparations. The narrative emphasizes the importance of fresh, high-quality offerings and the innovative self-service model that shaped their successful brand.
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